2010 BLACK AND WHITE DISPLAY AD RATES
|
Page |
1X |
3X |
6X |
10X |
|
Full |
$1,097 |
$1,000 |
$844 |
$756 |
|
Half |
691 |
631 |
549 |
474 |
|
Third |
544 |
510 |
441 |
391 |
|
Quarter |
447 |
401 |
364 |
309 |
|
Sixth |
408 |
379 |
334 |
283 |
COLOR RATES
- $650 per page or fraction for each PMS color
- $900 per full page; $600 per fraction for four-color
|
COVER RATES |
1X |
3X |
6X |
10X |
|
Cover II |
$2577 |
$2478 |
$2401 |
$2248 |
|
Cover III |
2460 |
2397 |
2284 |
2195 |
|
Cover IV |
2756 |
2607 |
2608 |
2449 |
Only four-color advertising accepted for covers.
There is a 15 percent charge for requested positions, excluding covers. $25 layout charge (min.).
MECHANICAL REQUIREMENTS
Trim size: 8 1/2 x 11 inches
Bleed size: 8 3/4 x 11 1/4 inches
Printing method: Offset
Binding method: Saddle wire stitch
Paper stock: #3 coated
Acceptable formats for display ads: EPS, PDF, TIFF, JPEG or any other bitmap file.
There are a total of ten publications per year. They are broken down as follows:
Six New York State Dental Journals in Jan., March, April, June/July, Aug./Sept. and November.
Four NYSDA News' in Feb., May, October and December.
DISPLAY ADVERTISING DEADLINES 2010
|
Issue
January Journal |
Insertion Orders Due
Nov. 30 |
Display Ad Due
Dec. 14 |
|
February NYSDA News |
Dec. 28 |
Jan. 11 |
|
March
Journal |
Feb. 1 |
Feb. 15 |
|
April
Journal |
March 1 |
March 15 |
|
May
NYSDA News |
April 5 |
April 19 |
|
June/July Journal |
May 17 |
May 31 |
|
Aug./Sept. Journal |
July 23 |
Aug. 2 |
|
October
NYSDA News |
Sept. 6 |
Sept. 20 |
|
November Journal |
Oct. 4 |
Oct. 18 |
|
December NYSDA News |
Nov. 1 |
Nov. 15 |
 Advertising Standards Contact The Journal
|
20 Corporate Woods Blvd. #602, Albany, NY 12211