New York State Dental Association


New York State Dental Association is a constituent of the American Dental Association representing more than 13,000 dentists in New York.
   
March 10, 2010
   
 
 
 
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2010 BLACK AND WHITE DISPLAY AD RATES

Page

1X

3X

6X

10X

Full

$1,097

$1,000

$844

$756

Half

691

631

549

474

Third

544

510

441

391

Quarter

447

401

364

309

Sixth

408

379

334

283

COLOR RATES

  • $650 per page or fraction for each  PMS color
  • $900 per full page; $600 per fraction for four-color

COVER RATES

1X

3X

6X

10X

Cover II

$2577

$2478

$2401

$2248

Cover III

2460

2397

2284

2195

Cover IV

2756

2607

2608

2449

Only four-color advertising accepted for covers.

There is a 15 percent charge for requested positions, excluding covers. $25 layout charge (min.).

MECHANICAL REQUIREMENTS
Trim size:
8 1/2 x 11 inches
Bleed size: 8 3/4 x 11 1/4 inches
Printing method: Offset
Binding method: Saddle wire stitch
Paper stock: #3 coated

Acceptable formats for display ads: EPS, PDF, TIFF, JPEG or any other bitmap file.

There are a total of ten publications per year. They are broken down as follows:
Six New York State Dental Journals in Jan., March, April, June/July, Aug./Sept. and November.
Four NYSDA News' in Feb., May, October and December.

DISPLAY ADVERTISING DEADLINES 2010

Issue

January Journal

Insertion Orders Due

Nov. 30

Display Ad Due

Dec. 14

February NYSDA News

Dec. 28

Jan. 11

March
Journal

Feb. 1

Feb. 15

April
Journal

March 1

March 15

May
NYSDA News

April 5

April 19

June/July Journal

May 17

May 31

Aug./Sept. Journal

July 23

Aug. 2

October
NYSDA News

Sept. 6

Sept. 20

November Journal

Oct. 4

Oct. 18

December NYSDA News

Nov. 1

Nov. 15

Advertising StandardsAdvertising Standards Contact The Journal

   
     

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New York State Dental Association20 Corporate Woods Blvd. #602, Albany, NY 12211
P 518.465-0044 F 518.465-3219E
   
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