In this service economy today’s consumer has become an authority on good service. Because good service is such a rarity, patients notice it when it happens and advertise it to their friends and family. Knowing what a patient considers good service and knowing how to provide that takes more than luck. Practices that offer the highest quality and service have studied their patients and identified ways in which each staff member can communicate with them effectively. Tools like surveys and walkabouts, when used effectively, can identify gaps in the practice that need more effective service. And breaking the practice down to it’s various parts can help the office identify how patients are treated, what they are seeing and hearing, and what would impress them more. Finally, a structured consistent marketing plan to let existing and potential patients know of the practice’s quality and care, will allow the whole team to attract and keep the best.
- Have a clear understanding of the patient of today.
- Be able to look closely at your practice to improve service.
- Identify ways to find out what impresses your patients.
- Find ways to get your patients to advertise your great service to others.
- Empower your staff to communicate quality.
Audience: Dentists; Dental Team Members
Sponsor: Fifth District Dental Society
Presenter: William Van Dyk, DDS
Credits: 7.0 MCEU
Meals: AM/PM breaks and lunch
Register: By phone 315-434-9161, email firstname.lastname@example.org, or online https://www.cnydc.org
*This course is part of the CNYDC